It's a fair question. Your Facebook page is free, people are already on it, and setting it up took an afternoon. So do you really need a website too? Short answer: yes, and not because a website is trendy, but because the two do genuinely different jobs. The honest version is below.
What a Facebook page actually does well
Let's be fair to it. A Facebook page is a great place to post updates, share photos, run the occasional ad, and let regulars message you. For staying in front of people who already follow you, it works. If you've got one and you're active on it, keep it. This isn't a pitch to abandon social.
Where it quietly costs you
The trouble is the things a Facebook page can't do, and most of them are exactly the things that bring in new customers.
- You don't own it.The page lives on someone else's platform, under their rules. They can change the layout, throttle your reach, or suspend the account, and you have no say. A website is an asset you control.
- It barely shows up on Google.When someone searches your service plus your town, Google overwhelmingly points to websites, not Facebook pages. If a page is all you have, you're mostly invisible to people who don't already know you.
- It looks the same as everyone else.Every Facebook page has the same layout. There's no real room to look like your brand or to present your work the way you'd want.
- You're building on rented land.Every follower and review lives inside their walls. If the platform falls out of favor (and platforms do), your audience doesn't come with you.
The honest answer: you want both
This isn't website versus Facebook. The two work best together, each doing what it's good at:
- Your website is home base.It's where you show up in Google searches, present your work and services the way you want, and let people book, buy, or contact you. You own it outright.
- Facebook is a channel that points to home base. Post, engage, run ads, and send interested people back to a site you control, where the real business happens.
Think of it this way: social media is renting space in someone else's building to put up a sign. A website is owning your own storefront. You can do both, but you really don't want the sign to be the only thing you've got.
"But a real website sounds expensive"
It doesn't have to be. Plenty of small businesses just need a clean, fast, mobile-first site that says what they do, shows their work, and makes it easy to get in touch or book. That's a modest project, not a fifty-grand one. If you want the honest ranges before you reach out, I wrote them up: how much a small business website should cost in 2026.
My take
Keep the Facebook page. Add a website you own. The page keeps you in front of the people who already follow you. The website is how strangers searching Google find you in the first place, and how you stop building your whole business on land you rent. Do both.